Certified Medical Interpreter (CMI) Practice Exam 2025 - Free CMI Practice Questions and Study Guide

Individuals who are recognized for influencing others through word-of-mouth are known as opinion leaders. These are typically people who have specialized knowledge or expertise in a particular area and are trusted for their insights and recommendations. Their credibility and social connections enable them to impact the opinions and decisions of others, especially within their communities or networks.

Opinion leaders are often seen as sources of information and guidance, and their endorsements can significantly sway public perception about a product, service, or idea. They often participate in discussions, share their views, and provide opinions that resonate with their followers, thereby creating a ripple effect in how those followers think or behave.

While social influencers share similarities with opinion leaders in terms of impacting others, they often rely on social media platforms and have broader audiences rather than being recognized for their expertise in specific fields. Advertisers mainly focus on promoting products through various media, and market researchers gather data and insights about consumer preferences but don’t typically engage in direct influence through word-of-mouth in the same way opinion leaders do.