Certified Medical Interpreter (CMI) Practice Exam 2025 - Free CMI Practice Questions and Study Guide.

The term 'replacement hypothesis' in advertising refers to the idea that new media replace older media entirely. This concept posits that when a new form of media is introduced, it will take the place of the outdated media, leading to a decline in the use and effectiveness of the older formats. This perspective reflects a transition from traditional to modern methods of advertising, suggesting a complete shift in the landscape of media consumption.

Understanding this concept is crucial in analyzing how media evolution impacts marketing strategies and targets audiences. It emphasizes the importance of keeping up with technological advancement and emerging platforms, as advertisers must adapt their techniques in response to these changes. In contrast, the other options suggest either coexistence between new and old media or an irrelevant status of older media, which do not align with the definitive viewpoint of the replacement hypothesis.